Projekt wspólny z Agatą Stebnicką. Naszą grupą docelową były kobiety w określonym wieku, które chociaż piękne, młode i wykształcone, to często niedomyte... statystyki nie kłamią.
Stinks / sticks / eaches is a social capmaign designed together with Agata Stebnicka aimed at women, who altough are well-educated and young, don't really care about their personal hygienie. Statistics are terryfying! We decidec to be rude and say loudly:
3-week teasers:
pink: STINKS
green: STICKS
blue: EACHES
and then
2-week:
pink / green / blue: WASH YOURSELF [repeted three times]
and then as a result:
pink: you will be loved
green: you will be desired
blue: you will be respected
there were also flyers / posters distributed with dramatic statistics.
